Case Study - Online Sales Transformation

Completely transformed this dealership's Online Sales and Advertising

CLIENT:

Pioneer Chrysler Jeep Ram

HIGHLIGHTS
1. Creation of an Effective Online Lead Funnel:
With strategic implementation, Pioneer Chrysler Jeep established an efficient online lead funnel, achieving leads at an impressive 4x improvement in lead costs at $25 per pre-qualified lead (name, email, phone, pre-qual question).

2. Reduction in Advertising Cost per Click:
Through targeted optimization, the cost per click plummeted by 3.7x, reaching an astounding $0.27 (average), maximizing advertising ROI.

3. Complete Overhaul of Online Sales Process:
The online sales process underwent a comprehensive transformation, resulting in a complete overhaul.

4. Comprehensive Website Strategy and Improvements:
The website was reworked and optimized to resolve issues with low customer engagement and conversions.

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WHAT WAS THE PROBLEM?

1. Inadequate Online Sales Leads:
Pioneer Chrysler Jeep struggled with generating sufficient online leads, limiting their sales potential (average cost per lead $100).

2. Poor Online Sales Team Performance:
The dealership's online sales team faced challenges, with a closing rate significantly below industry standards (4x below average).

3. Subpar Website Conversion:
The website's conversion rate lagged far behind industry benchmarks (5x below average), hindering lead generation and sales.

WHAT WE DID:

Part 1: Research
Deep dive research into their existing sales process, active advertising and data analysis..

Part 2: Planning
Strategically develop an omni-channel marketing plan that builds awareness, grows market share and ultimately sells more cars.

Part 3: Online Sales Training
Train sales team on improved online sales process and integrate AI sales tools to support lead nurture cadence.

Part 4: Sales Conversion Optimization
Work with management to implement new pricing strategy and work with developer to improve website conversion rate.

Part 5: Design
Design and produce best-in-class strategic creative.

Part 6: Advanced Ads Management
Launch, monitor and optimize all online ads using the latest tools and insights.

Part 7: Data Analysis
We mining through client website, lead and sales data to improve all parts of the dealership's sales process.

The Result

Dealer Ignition leads account for over 80% of all their leads (with similar budget to the others)