Designing a Fixed Pricing Solution for this dealership's that works
CLIENT:
Morrey Auto Group of Burnaby
HIGHLIGHTS
1. Increased Deal Velocity:
The implementation of the fixed price strategy resulted in streamlined transactions, enabling Morrey Auto Group to close deals more efficiently.
2. Enhanced Efficiency with Reduced Staff:
By optimizing processes and simplifying pricing structures, Morrey Auto Group achieved higher productivity with fewer staff, leading to cost savings and improved profitability.
3. Elevated Customer Experience:
The adoption of a fixed price model contributed to a premium customer experience, fostering trust, transparency, and satisfaction among customers.
WHAT WAS THE PROBLEM?
1. Differentiation Imperative:
Morrey Auto Group aspired to stand out from the competition and move away from conventional dealership practices.
2. Lack of a Premium Customer Experience:
The existing pricing model failed to deliver the level of customer experience and satisfaction that Morrey Auto Group aimed to provide.
WHAT WE DID:
Part 1: Research
Deep dive research into industry trends, best practices, customer research and data analysis..
Part 2: Design
Develop a new name, branded look and Key Messaging.
Part 3: Production
Design and produce all required online and offline material. We also work with develop to improve website performance.
Part 4: Advertising Strategy
Strategically develop an omni-channel marketing plan that builds awareness, grows market share.
Part 5: Video Storytelling
Create best-in-class video and static content to promote it.
Let's get make your dealership / auto group stand out in a meaningful way. The first step is to click below:
Work Sample
NAME + LOGO MARK
KEY MESSAGING
OVERALL CREATIVE (Volvo Edition)
EXTERIOR SIGNAGE
IN-STORE GRAPHICS
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Let's grow your dealership to new heights.
Marketing That
Moves Metal.
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