Increase Car Leads 8x versus Auto Trader
CLIENT:
Pioneer Chrysler Jeep Ram
HIGHLIGHTS
1. Massive Increase in Quality Leads
In less than 30 days, PCJ was benefiting from a constant flow of quality car buyers in market.
2. Reduction in Advertising Costs
We are able to quickly reduce ad spend while delivering more value. In doing so, we were able to hone in on what was working great and amplify those results. No more guessing and over-spending.
3.Higher Profit Per Sale
PCJ was no longer forced to compete on just price and able to keep up to 2x more profits per sale while increasing their overall money sales target by as much as 3x in less than 60 days.
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WHAT WAS THE PROBLEM?
1. Broken Advertising Strategy
PCJ needed a modern approach to car advertising. In under 30 days, we were able to craft a custom marketing plan and implement it.
2. Subpar Ad Performance:
The dealership's advertising efforts consistently fell short of industry benchmarks, failing to effectively engage target audiences and drive desired outcomes.
3. Marketing and Sales Were Not Connected
Like most dealerhsip, the sales team is not connected to the marketing efforst and tehrefor their sales process was not optimized for the ads. We changed that so they could win.
WHAT WE DID?
Part 1: Better Ad Targeting
Deep study of internal team structure, work process and performance while simultaneously examining active marketing efforts, budget and plans.
Part 2: Planning
Develop comprehensive marketing plan, media plan, social media strategy and overall and budget planning.
Part 3: Design
Design an updated unique branded look and revised key messaging.
Part 4: Sales Training
Train, support and provide actionable resources for the internet sales team so they can greatly impove their sales conversion rate and close more deals.
Part 5: Ongoing Direction
Provide ongoing creative direction, strategic guidance and training to ensure brand evolves and ad performance improves.
Book a Demo
Let's grow your dealership to new heights.
Watch How We Did It
Work Sample
Marketing That
Moves Metal.
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