Complete overhaul of a Marketing Department in 60 days
CLIENT:
Applewood Auto Group
HIGHLIGHTS
Complete Marketing Department Overhaul:
Within a remarkably short timeframe of 30 days, Applewood Auto Group underwent a comprehensive restructuring of its marketing department, resulting in improved efficiency and alignment with organizational goals.
2. Reduction in Advertising Media Costs:
Through strategic optimization and in-house management, Applewood Auto Group achieved a remarkable 25% reduction in advertising media costs within the first 60 days, enhancing cost-effectiveness and maximizing ROI.
3. Improved Creative Direction:
Leadership satisfaction soared as Applewood Auto Group's marketing efforts saw a significant improvement in creative direction within 60 days, fostering greater alignment with brand identity and customer preferences.
Don't Settle for Good Enough
Let's hold your internal marketing team to a higher standard. Achieve remarkably better results and save money.
WHAT WAS THE PROBLEM?
1. Dysfunctional Marketing Team:
Applewood Auto Group's marketing team was plagued by inefficiencies, redundancies, and a lack of cohesion, resulting in wasted resources and diminished performance.
2. Subpar Ad Performance:
The dealership's advertising efforts consistently fell short of industry benchmarks, failing to effectively engage target audiences and drive desired outcomes.
3. Excessive Expenditure:
Applewood Auto Group was overspending on advertising media costs, agency fees, and redundant team roles, exacerbating financial strain and undermining profitability.
WHAT WE DID?
Part 1: Research
Deep study of internal team structure, work process and performance while simultaneously examining active marketing efforts, budget and plans.
Part 2: Planning
Develop comprehensive marketing plan, media plan, social media strategy and overall and budget planning.
Part 3: Design
Design an updated unique branded look and revised key
messaging. (See examples below).
Part 4: Training
Train, support and mentor internal team to execute new creative direction content strategy and advanced ads management
Part 5: Ongoing Direction
Provide ongoing creative direction, strategic guidance and training to ensure brand evolves and ad performance improves.
Part 6: Huge Cost Savings
Our client made massive overarching improvements while setting them on a course to cost savings.
Book a Demo
Let's grow your dealership to new heights.
Work Sample:
BEFORE
AFTER
Marketing That
Moves Metal.
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