Langley Audi, a premier Audi dealership in Langley, BC, faces the challenge of managing an abundant inventory of over 150 Audi Q4 e-trons and numerous Audi Q5 vehicles. As inventory pilled up, they were taking a loss on each unit just to move the units.
THE BIG CHALLENGE
Langley Audi had over 150 Audi Q4 e-trons on-site and couldn’t sell them. The dealership struggled so much they were forced to sell current stock below cost just to move it.
They needed help getting leads and increasing their online sales skills to improve sales conversion.
THE GOAL(S)
Sell Inventory: Langley Audi aimed to sell over 25-30 Audi Q4 e-trons per month and a significant number of Audi Q5 vehicles, addressing their abundant inventory.
Enhance Market Presence: Strengthen their market presence and attract more potential buyers through effective marketing strategies.
Improve Online Sales Process: The current sales conversion rate for the sales team was abysmal and need to be address in order to convert on the new flow of leads.
OUR GAME PLAN
- Develop a complete custom lead generator, including video and static social media ads, custom-designed landing pages, and advanced online ad targeting and management.
- Coach and train sales managers on a proprietary sales process designed for online leads. Initially, their conversion rate was less than 1%, and their meeting booking rate was 5%.
BOOK A MEETING TO GET YOUR LEADS FLOWING >
OUR INNOVATIVE APPROACH
Back in the day, smart naval ships would fire a small rifle in order to gain valuable data before unleashing cannons. Similarly, we start by performing a series of tests that allow us to determine which ads are performing at an exceptional rate, then focus our budget on what works best, yielding remarkable, unthinkable results.
CAMPAIGN DETAILS
TYPE OF ADS
Carousel ads showcasing vehicle features, video ads highlighting the driving experience, and lead generation forms.
PLATFORMS USED
Facebook, Google Ads, Instagram
TARGETING CRITERIA
Focused on high-income individuals, Audi enthusiasts, and environmentally conscious consumers interested in electric vehicles.
TRACKING + MEASUREMENTS
Key Performance Indicators (KPIs) included CPC, CPL, CPM, Booked Appointment Rate, and Sales Conversion.
Regular monitoring and optimization ensured maximum ROI.
RESULTS + IMPACT
Metrics and Data Points:
Generated 206 leads (Q4 Leads: 171 | Q5: 35) with an average cost per lead of $14.26
(Q4 leads: $12.09 | Q5 Leads: $24.84).
Comparison to Industry Benchmarks:
Cost per lead was 13x cheaper than the industry average of $150 per lead.
Once the online sales process reaches the industry average, Langley Audi
is expected to sell an additional 30 - 45 cars per month.
BOOK A MEETING TO GET YOUR SALES BOOST >
THE CREATIVE
CLIENT TESTIMONIAL
“What I’m really excited about is the contact rate...
— Marco Ferrone
we are at 80-85% and so if we can sharpen our closing rates we are going to be really good!”
WATCH VIDEO >
BE A SUCCESS STORY!
If you’re ready to transform your dealership’s digital approach and reignite your online sales, don’t wait.
No Comments.