20-minute lead recovery audit
Find the follow-up leak before buying more leads.
Built for GMs, Dealer Principals, and Sales Managers who already suspect Facebook leads, private sale leads, or old CRM opportunities are dying after the first touch.
85-90%observed contact rate on recovery-style follow-up
10-20%booked appointment rate on private sale or lost lead recovery
<1%asking not to be contacted in current observed programs
What we check first.
1
Lead source
Where the customer came from and whether the first response matched the channel.
2
Follow-up depth
Whether the store gets to the fourth, sixth, and eighth useful touch.
3
Response quality
Whether replies are value-added or just another generic check-in.
4
Handoff leakage
Whether hot signals turn into a real assigned appointment movement.
Best fit stores.
- 80 to 400 units per month, where lead loss is meaningful but decisions still move fast.
- GM or Dealer Principal involved, because this is a revenue recovery decision, not a software curiosity.
- Facebook, private sale, or old CRM leads with inconsistent follow-up depth.
- CDK, PBS, or Tekion path preferred, with Reynolds deprioritized until integration path is stronger.
Not the right audit?
If the store is under 50 units, owner-operated and happy, or has no appetite to track follow-up behaviour, the audit should stop early. Diablo wins when the leak is real and measurable.
Proof assets Mark can send before the call.


