Find the follow-up leak before buying more Facebook leads.
Facebook-specific proof shows 302 lead conversations producing 177 customer replies, 40 AI-booked appointments, 55 human handoffs, and 95 total conversion signals. The audit checks whether your store has the same gap between form fills and booked appointments.
What we check first.
Lead source
Where the customer came from and whether the first response matched the channel.
Follow-up depth
Whether the store gets to the fourth, sixth, and eighth useful touch.
Response quality
Whether replies are value-added or just another generic check-in.
Handoff leakage
Whether hot signals turn into a real assigned appointment movement.
Best fit stores.
- 80 to 400 units per month, where lead loss is meaningful but decisions still move fast.
- GM or Dealer Principal involved, because this is a revenue recovery decision, not a software curiosity.
- Facebook, private sale, or old CRM leads with inconsistent follow-up depth.
- CDK, PBS, or Tekion path preferred, with Reynolds deprioritized until integration path is stronger.
Not the right audit?
If the store is under 50 units, owner-operated and happy, or has no appetite to track follow-up behaviour, the audit should stop early. Diablo wins when the leak is real and measurable.
What Mark checks before the call.
Lead conversations
Facebook-specific source volume for the proof path.
Customer replies
Replies prove the follow-up is creating real signal.
AI-booked appointments
Booked outcomes without show-rate or sold-unit overclaim.
Human handoffs
Buying signals routed to the store instead of left in the CRM.