<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Core Pages -->
  <url><loc>https://dealerignition.ca/</loc><lastmod>2026-04-14</lastmod><changefreq>weekly</changefreq><priority>1.0</priority></url>
  <url><loc>https://dealerignition.ca/about</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/contact</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/pricing</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://dealerignition.ca/work</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/demo</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/free-tools</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Services -->
  <url><loc>https://dealerignition.ca/services/</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/services/advertising</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/services/creative</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/services/branding</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/services/social</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/services/ai</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Insights Hub -->
  <url><loc>https://dealerignition.ca/insights/</loc><lastmod>2026-04-14</lastmod><changefreq>weekly</changefreq><priority>0.8</priority></url>

  <!-- Insights Articles -->
  <url><loc>https://dealerignition.ca/insights/dealership-operating-system</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://dealerignition.ca/insights/automotive-marketing-guide-2026</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://dealerignition.ca/insights/leads-never-get-response</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/three-pillar-model</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://dealerignition.ca/insights/independent-ai-wins</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/ai-bdc-vs-human-bdc</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/canadian-dealership-forecast-2026</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/morrey-case-study</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/geo-for-dealerships</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/branding-disappears</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/full-funnel-domination</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/oem-coop-guide</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/measuring-real-roi</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/afterhours-problem</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/facebook-marketplace-playbook</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/why-clients-stay</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/video-ads-guide</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/llm-traffic-15x</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://dealerignition.ca/insights/twenty-k-question</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://dealerignition.ca/insights/oems-keep-you-generic</loc><lastmod>2026-04-14</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Legal -->
  <url><loc>https://dealerignition.ca/privacy-policy</loc><lastmod>2026-04-14</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://dealerignition.ca/terms</loc><lastmod>2026-04-14</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
</urlset>
