If there’s one easy thing you can do to increase your online leads today, it’s to rethink how you are doing your online vehicle merchandising. Your inventory is your prized possessions so treat it like the crown jewels.
In the sea of competition, you need your inventory to outshine the competition. Every detail matters so follow along to get started.
Understanding Vehicle Merchandising
Vehicle merchandising refers to the process of showcasing and promoting your dealership's inventory to attract potential customers and persuade them to make a purchase. It encompasses everything from the presentation of vehicles on your lot to the way they are displayed online, as well as the overall customer experience when interacting with your inventory.
Remember your inventory is your businesses.
The Importance of Vehicle Merchandising
Effective vehicle merchandising can make a significant difference in your dealership's success. By showcasing your inventory in an appealing, consistent and easily understandable manner, you can:
- Capture the attention of potential buyers
- Convey the value of your vehicles
- Differentiate your dealership from the competition
- Streamline the purchasing process for customers
- Grow your dealerships overall brand value
Strategies to Elevate Your Vehicle Merchandising
You can start today with these steps and please reach out to me for personal advice or tips.
A. Presentation Matters: The way you present your inventory, both online and on your lot, can make or break a customer's decision to stop and explore further. Ensure that your vehicles are clean, well-lit, and organized to create a welcoming atmosphere. For best results, set the vehicle in front of a plan clean back drop. Don't worry about including the dealership sign in the image. We will add this to a consistent branded overlay in your inventory management software.
B. Captivating Photos: High-quality, professional photos are essential for capturing the attention of potential buyers browsing online. Invest in professional photography and consider using 360-degree images or virtual tours to provide an immersive experience. Make sure every vehicle within your portfolio are shot from the same angle, distance and backdrop. That way your vehicles will look professional on your website and will build brand consistency when published on third party sites.
C. Walk-Up Strategy: Develop a strategy for engaging customers when they arrive at your dealership. Cheap, mid priced and premium range models should be strategically parked on site so customers see the value as they walk up the model line. Train your sales staff how to walk the customer through.
D. Clear Value Proposition: Make it easy for customers to understand the value of your vehicles by providing clear, concise information about their features, benefits, and pricing. Use well-designed signage and digital displays to communicate this information effectively. Consider printed pricing sheets and QR codes so customers can get the information on their terms.
E. Streamline the Buying Process: Simplify the buying process by offering financing options, online tools, and transparent pricing. The easier it is for customers to navigate the purchasing process, the more likely they are to complete a sale. Every minute your customer waits for thedeal to close increases the change of a lost deal.
F. Add Extra Value: Differentiate your dealership by offering additional value, such as a loyalty program, complimentary maintenance, extended warranties, or exclusive promotions. These added perks can make your inventory more appealing to potential buyers and help prevent you from having to compete just on price.
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