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Services Work Pricing Insights About Contact Diablo AI Book a Call

The agency that sells cars.

Dealer Ignition is the automotive marketing agency that pairs best-in-class advertising with AI-powered sales follow-up. More buyers in your showroom. More deals on your board.

0% Commission on Media Spend
100% OEM Co-Op Eligible
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Trusted by franchise dealers across North America

Mercedes-Benz Hyundai Genesis GMC Mazda Porsche Nissan Audi Volvo Infiniti Kia BMW Dodge Jeep Ram Chevrolet Ford Mercedes-Benz Hyundai Genesis GMC Mazda Porsche Nissan Audi Volvo Infiniti Kia BMW Dodge Jeep Ram Chevrolet Ford
85%
Client retention rate
60%
Hit record months in year one
3×
ROI versus industry norms

Your marketing is generating leads.
Your sales floor is letting them die.

0%
Of dealership leads never get a response. Not late. Never.
Cox Automotive, 2025
1h 0m
Average dealer response time. By then, they bought elsewhere.
Foureyes, 2025
0s
Diablo AI response time. Every lead. Every time. 24/7.
Diablo AI benchmark
The Solution

For over a decade, we tried to solve this with better marketing alone. It wasn't enough. So we built Diablo AI — and closed the loop between every ad we run and every lead your team touches. Now every campaign we launch, every lead it generates, every AI conversation, every appointment, and every closed deal flows through one system. We can trace an ad dollar to a sold unit — and use that data to make next month's campaigns smarter.

01
Performance Advertising
Model-specific demand campaigns across Facebook, Instagram, and Google Search — fully managed and optimized weekly. We identify your three pillar models each month, build offers around them, and scale spend where it converts. No wasted budget on generic branding. Every dollar is tied to a vehicle, a market, and a result. Built to move metal, not vanity metrics.
Catalog Ads Meta Ads Google Search Management
02
Campaign Creative
Scroll-stopping graphic ads, video packages, and seasonal campaigns — all produced in-house. We don't hand you templates. Every asset is built around your inventory, your market, and your brand. From 15-second vertical reels to full campaign shoots, our creative is designed to sell cars, not just collect impressions.
Graphic Ads Video Ads Campaigns
03
Brand & Identity
Complete brand systems built from the ground up — OEM-aligned strategy, showroom design, signage, social kits, and everything in between. When your branding disappears, price becomes the only lever. We make sure your dealership has an identity that commands attention and earns premium. The brand is the store.
Brand Strategy OEM Showroom Social Kits
04
Diablo AI Engine
Your marketing generates the leads. Diablo AI makes sure every single one gets worked — in 12 seconds, 24/7, for months. Speed to Lead responds before your competitors even see the notification. Long-term Follow-Up nurtures cold leads until they're ready. AI Private Sale drives 40-70 appointments per event. This is the engine that closes the gap your sales floor can't.
Speed to Lead AI Follow-Up Private Sale Web Chat Closed-Loop Attribution

Three Pillar Models

Every store has three models that carry the month. We scale those so you sell those three pillar models at an unthinkable scale.

Three pillar models — the models that carry your month
The Offer
Combine OEM incentives with custom messaging
See how →
The Offer
We identify the 3 models that carry your month, then build offers that stack OEM incentives with dealer-level hooks. Not generic blasts — model-specific demand.
Tap to flip ←
Google Search
Capture high-intent shoppers searching exact makes and models
See how →
Google Search
Vehicle Listing Ads + branded search. We own the top positions for your pillar models so when buyers search, your dealership shows up first — not the competitor.
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Catalog Ads
Dynamic inventory feeds tied to real stock levels
See how →
Catalog Ads
Meta Catalog Ads pull live inventory and serve the right vehicle to the right buyer. When a unit sells, the ad disappears. Zero wasted spend on sold stock.
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Display Ads
Custom creative that stops the scroll
See how →
Display Ads
Performance Max across Search, Display, YouTube, and Maps. AI-driven placement that auto-prioritizes best-selling inventory where buyers are already looking.
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Video Ads
World-class video that dominates feeds
See how →
Video Ads
Scroll-stopping video creative for Meta and YouTube. We produce, edit, and optimize — from concept to conversion. Not stock footage. Your cars, your story.
Tap to flip ←

Selected Work

View All Projects
Campaigns
Morrey Auto Group
Morrey Auto Group
Brand Campaign
Vernon Chrysler
Vernon Chrysler
Sales Event
GMC Dealer Network
GMC Dealer Network
Campaign Creative
Short-Form
Tricity Mitsubishi
Tricity Mitsubishi
Social Ad
Vernon Kia
Vernon Kia
Social Ad
Morrey Nissan
Morrey Nissan
Social Ad
Audi Langley
Audi Langley
Social Ad
Park Shore Auto
Park Shore Auto
Social Ad

Meet Diablo AI.
The engine behind
our results.

We didn't just build better marketing. We built the AI that makes sure every lead your marketing generates actually gets worked — in 12 seconds, 24/7, for months.

And because we create the campaigns and handle every lead in the same system, every ad dollar is traceable through the conversation, the appointment, and the sale. Not estimated. Proven. That's the closed loop no other agency can offer.

  • Web Chat $499/mo
  • AI Private Sale From $599/event
  • Long-term AI Follow Up $699/mo
  • Speed to Lead (Afterhours) $699/mo
  • Speed to Lead (24/7) $1,899/mo

Transparent pricing.
Proven results.

No hidden fees. No long-term contracts. If we don't outperform your current marketing within 90 days, you don't pay.

90-Day Performance Guarantee
Core Package
$2,295 /mo
Total value: $4,995
  • Model-specific demand campaigns
  • Google + Meta execution
  • Continuous optimization + reporting
0% Commission 100% OEM Co-Op
Setup fee: $3,295 (one-time) · Minimum 3 months

Optional Add-Ons

Video Ads Package (3 months) $895/mo +

World-class video ads that ensure you stand out in the market. Produced, edited, and optimized for Meta and YouTube campaigns.

Service Dept. Advertising $595/mo +

Drive fixed-ops revenue with targeted campaigns for oil changes, tires, seasonal maintenance, and service specials.

Auto Body Advertising $595/mo +

Dedicated campaigns that keep your body shop top-of-mind for collision repair and insurance work.

Social Media Content Pack $795/mo +

Monthly branded content for your dealership's social channels. Posts, stories, reels — all on-brand, all scroll-stopping.

Banners (web + social) $495/mo +

Custom display banners and social media graphics. Leaderboard, medium rectangle, skyscraper — ready to deploy.

Driving Dealership Growth

The playbook behind a decade of automotive marketing success. Written by our founder Steve Baylis, this book distills the strategies that have helped dealerships sell more cars, recover lost leads, and dominate their markets.

10+
Years of insights
200+
Dealer strategies
Watch our client testimonials
Watch the Full Story
Client testimonial Client testimonial Client testimonial
Dealer Ignition has been an incredible, rewarding experience and unlike any other agency out there.
Jarrett Morrey
Morrey Auto Group
Team celebration
Steve Baylis
Steve Baylis
FOUNDER & CEO
Over a decade building automotive marketing systems that actually sell cars. Steve founded Dealer Ignition to close the gap between great advertising and the sales floor — then built Diablo AI to make sure no lead ever falls through the cracks again.
Rheis Setter
Rheis Setter
PARTNER & CREATIVE DIRECTOR
The strategic mind behind Dealer Ignition's creative output. Rheis oversees campaign planning, video production, and social content — turning raw dealership stories into scroll-stopping creative that moves metal. From Morrey to Audi Langley, every campaign runs through his playbook.

Your best month
is next.

Marketing that sells cars. AI that never lets a lead die.

Book a Call Get Free Creative Package