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Press

Published where
dealers read.

Steve Baylis, founder of Dealer Ignition, writes for the trade press on one argument: a dealership runs one process, not two departments, and the money is lost in the gaps between the steps.

Published

BylineOctober 6, 2026

Your Ad Dollar and Your Sold VIN Have Never Been Introduced

Read it at Digital Dealer →
BylineSeptember 30, 2026

Website Chats That Fail, and How to Fix Them

Read it at Boating Industry →
BylineSeptember 28, 2026

Your Customer Sees One Process. Your Building Runs Five.

Read it at AutoIndustry.ai →
BylineSeptember 16, 2026

Boat Dealers are Hesitant About AI

Read it at Boating Industry →

Coming soon

AutoSuccessByline

A contributed piece for AutoSuccess

Business in VancouverByline

A contributed piece for Business in Vancouver

Byline

A contributed piece for CBT News

Byline

A contributed piece for RV News

Byline

A contributed piece for RVDA, RV Executive Today

VentureBeatByline

A contributed piece for VentureBeat

Driving Dealership Growth by Steve Baylis

Also by Steve Baylis

Driving Dealership Growth

Unlocking the Keys to Automotive Marketing Victory

Twenty-five years of advertising for dealers, distilled into a practical guide for GMs and dealer principals who want to modernize without losing what makes them great.

View on Amazon Canada →

For editors and producers

Steve writes and speaks on dealership marketing and AI.

For contributed pieces, interviews and podcasts, write to steve@dealerignition.ca.

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