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CEO of Dealer Ignition & Creator of Diablo AI
Author of Driving Dealership Growth
Steve Baylis built Dealer Ignition after years of working in automotive marketing and watching franchise dealers overpay for underperforming campaigns. Agencies took commission on ad spend. Creative didn't speak to buyers. And nobody connected the ad dollar to the sold unit.
He built a different kind of agency — exclusive to automotive, no commission on spend, and obsessed with proving that every dollar in the budget was generating a return.
That obsession led to the Three Pillar Model: the framework that concentrates ad spend on the three models that carry the month, instead of spreading budget evenly across every nameplate. It became the foundation for Dealer Ignition's approach, and later, the backbone of the book.
In 2023, Steve started building Diablo AI — the AI system he wished dealerships had always had. Speed to Lead that responds in 12 seconds. Long-term follow-up that works for months without BDC burnout. Private Sale events that fill a calendar in 72 hours. The system that connects every customer touchpoint.
The framework Steve built over a decade of running campaigns for franchise dealerships across Canada — the Three Pillar Model, full-funnel advertising strategy, AI sales follow-up, and the operational systems that separate the top dealers from the rest.
Available on Amazon Canada.
View on Amazon Canada →The advertising framework that focuses spend on the three models that carry a dealership's month — instead of spreading budget across every nameplate equally.
The AI-powered dealership operating system that responds to leads in 12 seconds, follows up for 12 months, and runs Private Sale events end-to-end.
The model that made Dealer Ignition different — flat fees only, zero taken from ad budgets. Every client dollar goes to the platform, not the agency margin.
Building the first system that connects a dealership's advertising dollar directly to the sold unit — the data moat that separates the dealers who know from the ones who guess.
Book a 30-minute strategy call. We'll walk you through exactly what's holding your store back.