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Automotive dealership marketing isn't something we study. It's something we live inside — every day, across real stores, real inventory, real margins.
For over a decade, Dealer Ignition has been inside the trenches of automotive retail. We've seen what works, what doesn't, and what makes the difference between a dealership that survives and one that dominates.
We built this agency on one belief: marketing should sell cars. Not impressions. Not clicks. Cars.
When we saw that even the best advertising couldn't overcome broken sales follow-up, we built Diablo AI — closing the loop between every ad we run and every lead your team touches.
Steve built Dealer Ignition from the ground up with one mission: give dealerships the unfair advantage they deserve. Over a decade of hands-on automotive marketing experience taught him that great ads aren't enough — you need the full system. That's why he created Diablo AI. Author of Driving Dealership Growth, Steve is recognized as one of North America's leading voices in automotive marketing strategy.
Rheis is the strategic mind behind Dealer Ignition's creative engine. From campaign planning to video production to social content strategy, every piece of creative that leaves the building runs through his playbook. His experience across Morrey Auto Group, Audi Langley, Tricity Mitsubishi, and Vernon Kia gives him a dealer-level understanding that most agency creatives never develop.
Driving Dealership Growth gives you the proven, actionable marketing strategies top-performing dealerships use to dominate their markets.
We measure success in cars sold, not clicks generated.
We speak your language because we live in your world.
Beautiful is useless if it doesn't sell. Every asset earns its place.
From the ad to the appointment to the deal — we own the whole chain.
Marketing that sells cars. AI that never lets a lead die.
