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The agency that sells cars.

Dealer Ignition is the automotive marketing agency that pairs best-in-class advertising with AI-powered sales follow-up. More buyers in your showroom. More deals on your board.

0% Commission on Media Spend
100% OEM Co-Op Eligible
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Morrey Auto Group Vernon Chrysler Vernon Kia Audi Langley Tricity Mitsubishi Volvo Morrey GMC Dealer Network Park Shore Morrey Auto Group Vernon Chrysler Vernon Kia Audi Langley Tricity Mitsubishi Volvo Morrey GMC Dealer Network Park Shore
85%
Client retention rate
60%
Hit record months in year one
3×
ROI versus industry norms

Your marketing is generating leads.
Your sales floor is letting them die.

0%
Of dealership leads never get a response. Not late. Never.
Cox Automotive, 2025
1h 0m
Average dealer response time. By then, they bought elsewhere.
Foureyes, 2025
0s
Diablo AI response time. Every lead. Every time. 24/7.
Diablo AI benchmark
The Solution

For over a decade, we tried to solve this with better marketing alone. It wasn't enough. So we built Diablo AI — and closed the loop between every ad we run and every lead your team touches.

01
Performance Advertising
Model-specific catalog ads, Facebook, Instagram, and Google Search. Fully managed. Optimized weekly. Built to move metal, not vanity metrics.
Catalog Ads Meta Ads Google Search Management
02
Campaign Creative
Graphic ads, video packages, seasonal campaigns. Creative that stops the scroll and sells cars — not just impressions.
Graphic Ads Video Ads Campaigns
03
Brand & Identity
Complete brand systems from OEM-aligned strategy to showroom design, signage, and social kits. The brand is the store.
Brand Strategy OEM Showroom Social Kits
04
Diablo AI Engine
Speed to Lead in 12 seconds. Long-term follow-up that never quits. AI Private Sale. Web Chat. The AI that closes the gap your team can't.
Speed to Lead AI Follow-Up Private Sale Web Chat

Three Pillar Models

Every store has three models that carry the month. We scale those so you sell those three pillar models at an unthinkable scale.

The Offer
Combine OEM incentives with custom messaging
Google Search
Up-to-date offers with attention-grabbing hooks
Catalog Ads
Specific catalogs per model
Display Ads
Static ads designed to capture attention
Video Ads
World-class video to stand out in market

Selected Work

View All Projects
Campaigns
Morrey Auto Group
Morrey Auto Group
Brand Campaign
Vernon Chrysler
Vernon Chrysler
Sales Event
GMC Dealer Network
GMC Dealer Network
Campaign Creative
Short-Form
Tricity Mitsubishi
Tricity Mitsubishi
Social Ad
Vernon Kia
Vernon Kia
Social Ad
Morrey Nissan
Morrey Nissan
Social Ad
Audi Langley
Audi Langley
Social Ad
Park Shore Auto
Park Shore Auto
Social Ad

Meet Diablo AI.
The engine behind
our results.

We didn't just build better marketing. We built the AI that makes sure every lead your marketing generates actually gets worked — in 12 seconds, 24/7, for months.

  • Web Chat $499/mo
  • AI Private Sale From $499/event
  • Long-term AI Follow Up $599/mo
  • Speed to Lead (Afterhours) $599/mo
  • Speed to Lead (24/7) $1,699/mo

Transparent pricing.
Proven results.

No hidden fees. No long-term contracts. If we don't outperform your current marketing within 90 days, you don't pay.

90-Day Performance Guarantee
Core Package
$2,295 /mo
Total value: $4,995
  • Model-specific demand campaigns
  • Google + Meta execution
  • Continuous optimization + reporting
0% Commission 100% OEM Co-Op
Setup fee: $3,295 (one-time) · Minimum 3 months

Optional Add-Ons

Video Ads Package (3 months) $895/mo +

World-class video ads that ensure you stand out in the market. Produced, edited, and optimized for Meta and YouTube campaigns.

Service Dept. Advertising $595/mo +

Drive fixed-ops revenue with targeted campaigns for oil changes, tires, seasonal maintenance, and service specials.

Auto Body Advertising $595/mo +

Dedicated campaigns that keep your body shop top-of-mind for collision repair and insurance work.

Social Media Content Pack $795/mo +

Monthly branded content for your dealership's social channels. Posts, stories, reels — all on-brand, all scroll-stopping.

Banners (web + social) $495/mo +

Custom display banners and social media graphics. Leaderboard, medium rectangle, skyscraper — ready to deploy.

Driving Dealership Growth

The playbook behind a decade of automotive marketing success. Written by our founder Steve Baylis, this book distills the strategies that have helped dealerships sell more cars, recover lost leads, and dominate their markets.

10+
Years of insights
200+
Dealer strategies
Watch our client testimonials
Watch the Full Story
Client testimonial Client testimonial Client testimonial
Dealer Ignition has been an incredible, rewarding experience and unlike any other agency out there.
Jarrett Morrey
Morrey Auto Group
Team celebration
Steve Baylis
Steve Baylis
FOUNDER & CEO
Over a decade building automotive marketing systems that actually sell cars. Steve founded Dealer Ignition to close the gap between great advertising and the sales floor — then built Diablo AI to make sure no lead ever falls through the cracks again.
Rheis Setter
Rheis Setter
PARTNER & CREATIVE DIRECTOR
The strategic mind behind Dealer Ignition's creative output. Rheis oversees campaign planning, video production, and social content — turning raw dealership stories into scroll-stopping creative that moves metal. From Morrey to Audi Langley, every campaign runs through his playbook.

Your best month
is next.

Marketing that sells cars. AI that never lets a lead die.

Book a Call Get Free Creative Package